Summer is just around the corner, and with it comes rest & relaxation. It’s important to take time away from the office and your business so you can recharge, yet nearly 42% of Americans do not take any vacation time, or they work while they’re on vacation.
Although it’s proven that taking vacation time has several health benefits, many people are afraid to step back from their business. You can still keep your momentum going this summer while you take that much-needed break by delegating some areas of your business.
Keep Your Leads Nurtured
This is a big area where many small business owners fall short, especially in the summer. Have a plan in place to keep in touch with new prospects and delegate that plan so you can still take a step back while staying top of mind with those that may become your clients…IF you stay in touch!
Keep your Inbox In Order
Sorting through your Inbox during and after a vacation can be that daunting task that keeps you up at night. Create templates for commonly asked questions, have appointments scheduled for when you return to the office, set filters for common emails, and set up folders to keep it tidy and under control.
When you’re ready to slow things down a bit…don’t let it slow down your business.
Keep Your Social Media Campaign Consistent
Planning your content ahead of time is the key to having a consistent campaign, but it is also very time-consuming. You can delegate creating images and scheduling posts, and even have someone monitor your social platforms for you when you’re away. This is also a great time to repurpose old content as long as it’s still relevant. This is often overlooked, but when you save your drafts in a platform like Hootsuite, you can go back to last summer and reuse some or all of that content.
Don’t stop with regular email or newsletter campaigns
Keeping your email and newsletter campaign running consistently is just as important as your social media content. You can even take some old ideas or older content and update it…summer is a perfect time for that. Consistency is key in your email campaigns.
Keep Your Blog Posts Going
Here is another place you can take older content and give it a twist by updating facts and statistics, to keep your blog going consistently through the summer. Delegating this area to make sure your content is created or repurposed, new images are added and it’s posted and shared will help your business keep its momentum.
We all need some downtime to rest, relax and recharge. When you’re ready to slow things down a bit…don’t let it slow down your business. Take the time now to hire someone to delegate to so when your summer kicks off, you’ll be able to enjoy your time away knowing your business is still being taken care of.
Laura Licursi is the Founder of Elite Virtual Assistants. If you need help with how or what to delegate and are looking for an experienced company to work with to find a rock star virtual assistant, give Laura a call at (440) 973-7005 or email her at firstname.lastname@example.org.