Some people think the art of doing business with a smile and a handshake are gone…but is it really? Maybe what’s happened with Social Media Marketing is a compliment to that.
With so much competition in every market, times have definitely changed. But it’s your ability to change with it that will determine if you get lost in the shuffle of today’s digital age or if you welcome this marketing movement. Social Media Marketing should enhance your marketing efforts; not replace them.
Years ago, a smile and handshake was the way a deal was closed….a sale was made final. Now what if you could take that moment and share it with a hundred, maybe even a thousand people….INSTANTLY! That’s what happens when you enable social sharing …it shares everything you have to offer. Your smile and your handshake…can be seen and felt in areas all over the world. Take a look at the numbers:
LINKEDIN: 300 million registered users
TWITTER: 284 million active monthly users
FACEBOOK: 1.4 billion active monthly users
PINTEREST: 70 million active monthly users
INSTAGRAM: 300 million active monthly users
GOOGLE+: 2.2 billion online profiles
Add your social sharing buttons to everything you have, whether it’s an email, newsletter, blog, website or printed material. You want to make it easy for people to connect with you.
But before you get too excited…be aware! If you’re looking for everything to be shared…it will be; the good, the bad and the ugly. Make sure you are prepared for not only your happy customers, but the not-so-happy ones too.
Social Media Marketing is a building process, not a miracle marketing tool. Having 10,000+ followers, friends or connections doesn’t mean anything if you’re trying to sell winter boots to people who live in the desert. It will take time to build the right following, but once you have it, the possibilities are endless!
Figure out the message you want to get across and get it out there! If you’re looking for extra help with your social media marketing, visit Elite Virtual Assistants!