I was recently reading a blog post by Chris Ducker where he notes that “in an online survey of more than 460 small business owners, proprietors, and CEOs, 63% said that they spend 1-5 hours on social media every week. The rest are spending much more, with some business owners spending 21+ hours a week on social media alone.”
As crazy as that last number sounds, running a comprehensive digital marketing campaign takes time and energy. You may not see immediate ROI with these efforts, but in the digital age we’re in, it’s an important element you can’t afford to miss out on.
One of the top requests our clients ask of our VAs is to help run these campaigns. The first question is typically, “How can a Virtual Assistant help me with my social media marketing?” The honest answer to that is, “How much do you want them to help you?”
Many people like to create the content for their blogs and posts themselves and also want to be the ones engaging with their audience which is why they’re not sure where to start, but there’s more to these marketing efforts than just the content creation. If you’re not sure which channels you need to be on, it will take some research on your target audience to see where they’re hanging out. Some people like LinkedIn, others prefer the fast pace of Twitter. This is a great place for your VA to start doing some research.
Once you find your channels and you decide you’ll create the content, your VA can find the right graphics to promote your posts and make sure they’re scaled to fit each channel. I’m sure you’ve seen it before; you’re looking at a Facebook ad and half of it’s cut off? That’s typically because they’re using the one-size-fits-all photo across all channels. Each social network has its own dimensions for graphic posts; it’s best to take the time to resize them accordingly:
Facebook 940 x 788 pixels
Twitter: 1024 x 512 pixels
Pinterest: 735 x 1102 pixels
Instagram: 1080 x 1080 pixels
Did you know that the human attention span has dropped to 8 seconds, while a goldfish, yes a goldfish, has a 9-second attention span? This goes to show that graphics are a must-have in your campaign. According to a post by Kissmetrics images will get 94% more views than those without. If you were wondering just how important the right graphic is in your campaign…it’s IMPORTANT, so make the most of that 8 seconds.
The other time-consuming part of your campaign is posting. You can save some time using a platform like Hootsuite, but using a relevant Twitter hashtag for your Facebook and LI posts isn’t going to score you too many points with your followers. Each channel has its own vibe…Twitter is very social, fun, and fast-paced. Facebook requires a little more attention and interaction and is a good place to tell a story. LinkedIn is professional and needs its own tone separate from the others in your campaign. I’m personally not as familiar with Instagram and Snapchat, but much like Pinterest, those apps use pictures to tell your story. This is a great place to bring in a VA to help coordinate your graphics and postings.
For your blog, you can create your own content but will still need the right photo, some editing, and posting to your various channels. One of the toughest parts of blogging is deciding what topics to write about. This is where internet research comes in handy to see what others are blogging about, what’s hot, what’s not, and so on.
Once you have an established relationship with your VA, you can slowly start handing some of the content curation over to them. Once they get to know you and learn your message and style, it’s easier to hand that task over.
According to Ascend2, email marketing technology is used by 82% of B2B and B2C companies, and e-newsletters are equally important. Email marketing is another area that is an essential part of your digital marketing plan where providing your Virtual Assistant with the content, they can be responsible for putting it together, finding graphics, and scheduling.
Another growing part of digital marketing campaigns is video marketing. No one can replace you in your video, but after creating it you need to get it out there. Uploading your video to different channels, reformatting it when necessary, converting, adding a preroll…that all takes time, and is another great task you can choose to outsource.
Running a digital marketing campaign can seem overwhelming, but with the right help to keep you on track and consistent, it doesn’t have to be expensive. A Virtual Assistant is an affordable solution to bring you the help you need to achieve social success!
Give us a call and find your perfect marketing match!