Delegation: the competitive advantages by Laura Licursi
Whether tackling daily operations or planning long-term strategy, small businesses face endless obstacles on their path to success. So how can you get a competitive advantage? One word…delegation. Delegate is defined by the dictionary as, “to entrust (a task or responsibility) to another person, typically one who is less senior than oneself.” You may not think you can but the real question is, how can you not?
- How much time do you spend on tasks outside your area of expertise? You know the ones you “know enough to be dangerous”.
- How much time has it cost you?
If your answer to the above was anything like, “too much, a lot, I can’t even count”, then this article is a must-read for you. Here are a few ways a virtual assistant can give you a competitive advantage.
Save money with Delegation
As you probably know, the cost of employing someone reaches beyond the salary you pay them. By removing these costs and using a virtual assistant you will be able to free up capital for your business that can be used to generate revenue in other aspects of your business.
These costs include social security, Medicare taxes, state and federal unemployment taxes, workers’ compensation insurance, medical and dental insurance, retirement benefits, and even vacation time. Not to mention, no office space required! Your virtual assistant is just that, virtual. No need to rent the office and pay for all the expenses that come along with it.
Free-up time with Delegation
As a business owner, when was the last time you had nothing to do? Exactly…there is always something to be done. Hiring a virtual assistant and handing off the day-to-day operational tasks and projects that just aren’t your expertise to someone whose it is will allow you to focus on what you do best, and the success of your company.
Get the skills you need by delegating
With the increase in demand for virtual assistants, the areas of expertise available are expanding. One of the biggest advantages of hiring a virtual assistant? You get to choose the services that you want. Just a few of the different areas: scheduling, email management, bookkeeping, customer service and CRM Management, legal admin, social media, and project management. The flexibility is yours, and as you build a relationship with your virtual assistant(s), the list of tasks to delegate will continue to grow.
Try out, try again
As a small business owner getting locked into a contract or taking on the sometimes cumbersome Human Resource rules is of great concern. However, with the flexibility that most virtual assistants offer, you have the freedom to try out their services to see if they will be a good match for you and your company. Start out having the VA try a couple of the ongoing tasks needed and see how they do, and does their work ethic and personality match up with yours?